Data-Centric Analysis focuses on deriving value by treating data as a primary asset throughout the decision-support lifecycle. It begins with understanding the business context and identifying key questions or objectives, followed by discovering, collecting, and assessing the quality and relevance of available data. Analysts then apply techniques such as descriptive statistics, visualization, and exploratory or confirmative data analysis to gain insights. The process emphasizes semantic consistency, data governance, and metadata management to ensure data is trustworthy, interoperable, and reusable across domains. Insights generated are interpreted in context and communicated effectively to stakeholders to inform data-driven decision making.