The Data Quality Management (DQM) Capability ensures organizational data is accurate, consistent, and fit for its intended purposes, supporting decision-making and operations. It integrates people, processes, and technology to establish quality standards, define metrics, measure and monitor data quality, and implement improvements. DQM addresses issues like inconsistencies and gaps across data lifecycle stages, promoting governance, compliance, and efficient data integration. By fostering a culture of quality, it minimizes risks, reduces costs, and maximizes data value, ensuring alignment with organizational goals and consumer requirements.