The Identity Resolution process, focuses on accurately linking and consolidating user-specific data across multiple sources to create a unified view of an individual. This process resolves conflicts between different records, such as variations in names, addresses, and other identifiers, by assessing the likelihood that they refer to the same entity. Identity resolution uses matching algorithms and confidence scoring to determine if records represent the same person, accounting for discrepancies in data like address changes or name variations. This process enables businesses to create a single, comprehensive identity profile for each customer, enhancing customer experience, improving personalized marketing, and ensuring regulatory compliance.